Keyword Research
Keyword research maps demand to winnable queries: intent, SERP format, competition, and cluster planning with internal links.
Definition
Keyword research is the process of identifying what people search for, the intent behind queries, and the content formats that win in the SERP. It’s not just about volume — it’s about where you can provide the best answer or tool.
Why it matters
- Avoid building the wrong format for the SERP
- Find high-intent long tails to grow faster
- Plan topic clusters and internal links intentionally
How to implement
- Inspect the SERP to choose the right page type
- Cluster topics: one pillar + many supporting pages (glossary, templates)
- Win long tails first, then lift head terms via internal links
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FAQ
Common questions about this term.