Keyword Mapping
Keyword mapping assigns target keywords/intent to specific pages to avoid cannibalization and build a clear content architecture.
Definition
Keyword mapping assigns keywords (more accurately: search intent) to specific pages on your site. It prevents multiple pages from competing for the same query (cannibalization) and helps you build topic clusters and internal linking strategy.
Why it matters
- Prevents keyword cannibalization
- Keeps each page focused and easier to rank
- Supports topic clusters and internal linking
How to implement
- Group keywords by intent (informational/commercial/transactional)
- Assign one primary ranking page per intent cluster
- Use internal links and canonicals to consolidate signals
Related
Tutorials
FAQ
Common questions about this term.