Entity SEO
Entity SEO focuses on entities (people, brands, concepts) and relationships, using consistent naming, structured data and citable content to build understanding.
Definition
Entity SEO focuses on entities rather than keywords. Search engines connect content to entities in knowledge graphs and learn relationships. You can improve clarity and authority with consistent naming, definition pages, structured data (schema.org), and credible citations.
Why it matters
- Improves disambiguation and understanding accuracy
- More AEO-friendly for citations and answer extraction
- Helps build brand and topical authority
How to implement
- Create definition pages with consistent terminology
- Mark up entities with Organization/Person/Article schema
- Cite authoritative sources and build internal linking context
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FAQ
Common questions about this term.