Title Rewrite
Google may rewrite SERP titles to match query intent. Clear, relevant, consistent titles reduce the chance of rewrites.
Definition
Title rewriting happens when the title shown in SERPs differs from your `<title>` tag. Google may generate a title based on the query, on-page content, or anchor text/internal context to better match intent. You can’t force a title, but you can reduce rewrites by making titles accurate and consistent.
Why it matters
- SERP titles strongly influence CTR
- Rewrites often indicate mismatch between title and content
- Better consistency improves stability and predictability
How to implement
- Write clear, intent-aligned titles (avoid keyword stuffing)
- Keep H1 and content aligned with the title
- Avoid duplicate titles across many pages
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FAQ
Common questions about this term.