Region Targeting
Region targeting serves different versions for the same language across markets (e.g. en-US vs en-GB) using hreflang region codes and localization.
Definition
Region targeting differentiates content for the same language across regions (e.g. en-US vs en-GB). It uses hreflang language+region codes, localized content (currency, spelling, policies), and consistent canonicals to avoid variant competition.
Why it matters
- Improves relevance and conversions (currency, shipping, policies)
- Prevents same-language variants from competing
- Helps engines serve the best version per user region
How to implement
- Use hreflang language+region codes (en-US, en-GB) with reciprocity
- Localize currency, examples, and service scope
- Use self-referential canonicals per region page
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FAQ
Common questions about this term.