Product Schema
Product schema describes product info (name, price, availability, ratings). It’s crucial for ecommerce rich results and must match visible content.
Definition
Product schema is structured data describing a product entity (name, images, offers, price, availability, aggregateRating). It helps search engines understand product pages and may enable rich results when eligible. Markup must match visible, verifiable content.
Why it matters
- Improves product understanding and rich result eligibility
- Enhances SERP presentation and CTR
- Core for ecommerce SEO
How to implement
- Mark up Product + Offer (price/availability)
- Use aggregateRating only when real ratings are visible
- Validate and keep markup consistent with on-page content
FAQ
Common questions about this term.