Pillar Page
A pillar page is the hub of a topic cluster: it covers the main topic and links to supporting pages to build topical authority.
Definition
A pillar page is the central hub page for a topic. It typically acts as a comprehensive guide that covers the main questions and links out to deeper cluster pages, consolidating topical authority through internal linking.
Why it matters
- Consolidates topical authority and internal link equity
- Captures the primary intent while cluster pages capture long-tail queries
- Improves indexing efficiency and ranking stability
How to implement
- Define a core topic and a subtopic map
- Use the pillar for overview, cluster pages for depth, and link both ways
- Reinforce hierarchy with breadcrumbs and category pages
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FAQ
Common questions about this term.