Passage Ranking
Search engines can rank based on relevant passages within a page. Clear headings and answer-first sections improve extractability.
Definition
Passage ranking refers to search engines identifying and using the most relevant passages within a longer page to evaluate relevance and create snippets. This rewards clear structure: descriptive headings, answer-first paragraphs, and well-organized sections.
Why it matters
- Long-form pages can capture multiple long-tail sub-questions
- Clear passages support featured snippets and AEO extraction
- Improves scanning and engagement
How to implement
- Use clear H2/H3 sections for each sub-question
- Start sections with a direct answer, then add details
- Add an FAQ section to reinforce answerability
Related
Tutorials
FAQ
Common questions about this term.