PageRank
PageRank is a core link analysis concept for estimating authority. Modern ranking is more complex, but links still matter.
Definition
PageRank is an early Google link analysis concept that estimates page importance based on link relationships. Modern ranking uses many more signals (quality, intent, UX), but links and authority remain foundational.
Why it matters
- Explains why internal/external links influence rankings
- Helps plan link equity flow via internal linking
- Highlights the need for discoverability and citations
How to implement
- Use internal links to strengthen important pages
- Create linkable assets (guides, tools, research)
- Avoid spammy link schemes
FAQ
Common questions about this term.