Meta Description Rewrite
Google may ignore your meta description and generate snippets from page content to match query intent. Provide extractable summaries in content.
Definition
Meta description rewriting occurs when the SERP snippet differs from your `<meta name='description'>`. Google often pulls a more relevant excerpt from your content based on the query. You can improve outcomes by writing strong descriptions and adding clear summary sentences in the page content.
Why it matters
- SERP snippets influence CTR and user expectations
- Rewrites often reflect intent mismatch
- Answer-first summaries in content improve snippet quality
How to implement
- Write clear descriptions with value proposition and primary terms
- Include a concise summary/answer near the top of the page
- Avoid duplicate descriptions across pages
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FAQ
Common questions about this term.