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    SEO Academyby 盧卡山人

    Language Targeting

    Language targeting uses translated content, URL structure (e.g. /en) and hreflang to show the right language version in search results.

    Definition

    Language targeting is the foundation of international SEO: you provide language-specific content, a consistent URL strategy (e.g. /en/), and hreflang annotations so search engines can serve the correct language version to users.

    Why it matters

    • Prevents wrong-language pages from showing in SERPs
    • Improves CTR and conversions in each language market
    • Reduces competition between language variants

    How to implement

    • Use a consistent i18n URL strategy (like /en)
    • Add reciprocal hreflang annotations (including x-default)
    • Use self-referential canonicals per language page

    Related

    Tutorials
    International SEO

    FAQ

    Common questions about this term.

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