Content Freshness
Content freshness is how up-to-date content is. Some queries (news, tools, specs) are more freshness-sensitive than others.
Definition
Content freshness reflects whether content is current and accurate. Not all queries need fresh content, but fast-changing topics (product updates, tools, news) often reward timely updates that improve trust and rankings.
Why it matters
- More important for freshness-sensitive queries
- Updates improve trust and E‑E‑A‑T signals
- Better snippets and CTR with current information
How to implement
- Review high-impression pages and update outdated sections
- Update substance, not just dates: add new data, fix errors, include examples
- Use accurate sitemap lastmod to help recrawling
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Tutorials
FAQ
Common questions about this term.