Brand Mentions
Brand mentions are references to your brand across the web (linked or unlinked). They can build trust, awareness, and lead to citations.
Definition
Brand mentions are references to your brand/product/author across websites and social platforms. Even unlinked mentions can build awareness and trust, and may later turn into backlinks or citations.
Why it matters
- Builds brand trust and authority, important for competitive queries
- Drives awareness and referral traffic
- Can indirectly lead to high-quality backlinks
How to implement
- Publish shareable assets: tools, guides, research
- Contribute value in communities and discussions
- Keep brand/entity info consistent (entity SEO)
FAQ
Common questions about this term.